Basic information:
East Texas Motor Freight
Dallas, TX
ICC# MC-41432
Purchased by Arkansas Best Freight 1982
Facebook Group - East Texas Motor Freight
Profiled in Mike Terebecki's The Vanishing Trucking Pioneers Book I (click image to see Book index)
Profiled in Mike Terebecki's The Trucking Pioneers Book VII (click image to see Book index)
Acquisitions
Other information sources:
A Coloring Book of Fallen Flags
ETMF
Route Map - 1972
Patches of it that are in my project - Facebook Trucking Industry Insignia Patches
Other known patches
If you want your own trucking company memoribilia for this company:
Items available on eBay
Note that patches sold by "freedomfifty2k" and "bob82ndabn325inf"are likely promo/replica patches, not patches actually used by the company represented.